ABA Technologies

Design & Art Direction

Brand management can present a challenge when working in an in-house service environment. Subject matter experts and professionals in any field outside of design are focused on client service and product or service creation/improvement/pitching, rather than brand adherence.

To gain more positive engagement with brand standards, I created an easy-reference interactive PDF guidebook, and an introductory overview video for the company.

Logo Finesse

Call it being a perfectionist. Call it nit-picky, or using a fine-toothed comb.

I believe the details matter.

So when I joined ABA Technologies as a Designer, I gritted my teeth a bit at some odd alignment and design choices (or oversights?) made in the existing logo designs. Through discussions with the VP of Brand Management I was permitted to make some small adjustments that made the logo smoother and more polished.

Custom Presentations

Presenting complex ideas successfully requires a presentation design to make difficult concepts accessible, to both the layperson and the subject matter expert.

Presentation Templates

When team members are working quickly and autonomously, an easy-to-use template in a universally accessible program is an important asset. Even when a presentation needs to be put together the night before a meeting, a clean, functional template adds polish to subject matter.